The movie Bride Wars didn’t break any box-office records but it did set a new standard for jewelry promotion. The big-screen saga of feuding best-friend brides, starring Anne Hathaway and Kate Hudson, featured jewelry by Tiffany & Co. Blue box in hand, Hudson’s character orchestrates the perfect engagement, complete with fiancé on bended knee and the box’s dazzling contents—a five-carat Tiffany Novo diamond engagement ring. Anne Hathaway wears a Tacori blue bridal hairpin created especially for the film with five faceted blue jade petals surrounding a white topaz in sterling silver. The hairpin, a clever “something blue,” is now available to any Tacori retailer by special order.
No comments:
Post a Comment